About DS Marketing: The Road to CATIA V6 and SolidWorks through Facebook

On October 14, Alexey Ershov, CTO LEDAS attended Dassault Systemes’ PLM Forum, traditionally held in Moscow hotel Radisson Slavyanskaya. The purpose of Alexey were business negotiations and meetings, though along the way he served as a correspondent of isicad.ru, preparing a report from the Forum and taking an interview with Thierry Collet, Dassault Systemes Vice-President on marketing and education.

Here some of the questions:
  • Some customers still use CATIA V5 and even CATIA V4. What are your thoughts about CATIA V6 market history as Vice President, Global Marketing & Education?
  • In Russia SolidWorks is considered as a mature solution with a rich set of features, probably, the best in its class. Perhaps, there is a big potential for SolidWorks market growth (by the way, it is for sure used illegally by many engineers). Why Dassault Systemes does not endeavor to promote SolidWorks as much as CATIA, in particular, has no SolidWorks representative office?
  • CATIA Geometric Modeler (CGM) is a new product on the market although it has been used internally in CATIA for a long time. What is the reason to make it a public product now?
  • Certainly CAA licenses are less popular than CATIA itself. Do you have a specific strategy to sell CAA licenses in rather small Russian market?
  • A significant part of Russian industry is giant factories inherited from the USSR. Do you use any specific ways to deal with their bureaucratic apparatus and style of decision-making?
  • What is an impact of social networks on marketing and sales – in Russia and worldwide? Are social networks able to penetrate the world of big corporations or, maybe, they are useful for selling CATIA to smaller customers?
  • Was your experience at Oracle useful at Dassault Systemes? Is it hard to “switch” from ERP to CAD or these areas have a lot in common? Do you think that business processes in all world-level corporations are just the same?
  • Is Dassault Systemes’ 3dvia.com service commercially successful?

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